A few months ago, I shared here on LinkedIn the four choices every business (and person) has with AI:
- Do Nothing
- Do It Yourself
- Do It For Me
- Do It Together
No judgment – just observation. Most companies I see are still in #1 or #2. They’re dabbling. Running “AI experiments.” Doing basic stuff, or nothing at all.
That’s fine… for now. But the gap between “playing with AI” and competing with AI is widening fast – like the gap between a horse and a rocket.
What lit the fuse for me in 2024 was realizing ChatGPT isn’t just a better Google – it’s a completely different species of tool. And when I started working with a team that’s been building AI software since 2013 (and neural networks since the 1990s), I saw just how deep this rabbit hole goes.
Right now, it’s a third-world divide in business – those who understand AI, and those who don’t. The big players are already light-years ahead. But small companies can catch up if they move fast.
Here’s what AI can already do for your business TODAY not in some sci-fi future:
Sales & Marketing
- Identify and target new customers automatically.
- Draft emails, proposals, posts – in seconds.
- Personalize outreach at scale.
- Predict what your customers will want next.
Systems & Processes
- Automate repetitive work.
- Tag, organize, and summarize documents.
- Recommend next best actions.
- Detect errors before they happen.
Operations
- 24/7 intelligent customer support.
- Predict inventory needs before you run out.
- Optimize logistics and scheduling.
- Find and eliminate bottlenecks.
Financial Operations (FinOps)
- Auto-track receipts and categorize expenses.
- Forecast cash flow in real time.
- Flag anomalies and potential fraud instantly.
- Generate reports and insights on command.
By the end of 2025, businesses that don’t integrate AI will feel like they’re running on dial-up in a 5G world.
So ask yourself – not if, but how fast – will your company evolve?
Because in 12 months, the difference between “using AI” and “being used by AI” will be obvious.
Where will your business be?