iD8 Strategies

What If Life Had A/B Testing?

In business, we love A/B tests. Measure the results, then select the winner. Clean. Logical. Measurable. Life does not work that way. In life, you do not get to go left and right at the same time. You take the job or you do not.You start the company or you stay where you are.You have… Continue reading What If Life Had A/B Testing?

How Strong Is Your P&L?

Not profit and loss. Peace and Love. Most people are watching the wrong scoreboard. They track revenue, margins, stress, obligations, deadlines, and everything that feels urgent. They can tell you what is broken in the business, in the economy, in the country, and in the world. But far fewer are keeping an eye on the… Continue reading How Strong Is Your P&L?