iD8 Strategies

What If Life Had A/B Testing?

In business, we love A/B tests. Measure the results, then select the winner. Clean. Logical. Measurable. Life does not work that way. In life, you do not get to go left and right at the same time. You take the job or you do not.You start the company or you stay where you are.You have… Continue reading What If Life Had A/B Testing?

Planning in Uncertain Times

Watching the news can change your thinking in an instant.But should it? Times are always uncertain. That’s part of what makes business exciting—constant challenges, opportunities, and complexities. It’s easy to relax during the good times—spending less time on scenario and contingency planning, ignoring signs of failure, skipping regular SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats),… Continue reading Planning in Uncertain Times