iD8 Strategies

From B2B to H2H: Why 2026 Belongs to Human-to-Human Selling

For decades, B2B has been the dominant language of growth. Funnels, CRMs, lead scores, impressions, click-through rates. All useful. All measurable. And all increasingly noisy. Email marketing, do you know anyone who wants MORE emails in their inbox? As we head into 2026, the companies that will truly scale are rediscovering something far more powerful… Continue reading From B2B to H2H: Why 2026 Belongs to Human-to-Human Selling

AI Can Do What for My Business?

A few months ago, I shared here on LinkedIn the four choices every business (and person) has with AI: No judgment – just observation. Most companies I see are still in #1 or #2. They’re dabbling. Running “AI experiments.” Doing basic stuff, or nothing at all. That’s fine… for now. But the gap between “playing… Continue reading AI Can Do What for My Business?

The Speed of the Leader is the Speed of the Gang

Mary Kay Ash, Founder and Visionary behind the multi-level marketing Company, Mary Key cosmetics inspired a sales force of over 800,000 people! Born in 1918, Mary Kay sold books door to door, divorced in 1945, then launched Mary Kay Cosmetics with a $5,000 investment from her oldest son Ben. They took the Company public in… Continue reading The Speed of the Leader is the Speed of the Gang