iD8 Strategies

From B2B to H2H: Why 2026 Belongs to Human-to-Human Selling

For decades, B2B has been the dominant language of growth. Funnels, CRMs, lead scores, impressions, click-through rates. All useful. All measurable. And all increasingly noisy. Email marketing, do you know anyone who wants MORE emails in their inbox? As we head into 2026, the companies that will truly scale are rediscovering something far more powerful… Continue reading From B2B to H2H: Why 2026 Belongs to Human-to-Human Selling

Can Your Business Operate Like the United States Marine Corp?

The short answer: absolutely, positively, YES! In business, we continue to search for and invest in new leadership frameworks, innovative management theories, and what we hope will turn into breakthrough organizational models. Yet one of the most enduring and battle-tested systems of leadership comes from an institution that has refined its principles over centuries: the… Continue reading Can Your Business Operate Like the United States Marine Corp?

Inside Every Teammate Is a Better One

Great leaders don’t build businesses, they build people. And those people, the teammates, build the business. We’ve all heard this before, but what are we actually doing about it? The truth is simple: inside every teammate is a better one, waiting to be developed, recognized, and unleashed. Yet most managers are too busy to spend… Continue reading Inside Every Teammate Is a Better One