iD8 Strategies

From B2B to H2H: Why 2026 Belongs to Human-to-Human Selling

For decades, B2B has been the dominant language of growth. Funnels, CRMs, lead scores, impressions, click-through rates. All useful. All measurable. And all increasingly noisy. Email marketing, do you know anyone who wants MORE emails in their inbox? As we head into 2026, the companies that will truly scale are rediscovering something far more powerful… Continue reading From B2B to H2H: Why 2026 Belongs to Human-to-Human Selling

The Coma Test: Michael Gerber’s Wake-Up Call for Business Owners

In the world of entrepreneurship, few voices resonate as profoundly as Michael Gerber’s. As the author of the seminal book the E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, Gerber has spent decades dismantling the myths that trap aspiring business owners. At the heart of his philosophy is a… Continue reading The Coma Test: Michael Gerber’s Wake-Up Call for Business Owners

Inside Every Teammate Is a Better One

Great leaders don’t build businesses, they build people. And those people, the teammates, build the business. We’ve all heard this before, but what are we actually doing about it? The truth is simple: inside every teammate is a better one, waiting to be developed, recognized, and unleashed. Yet most managers are too busy to spend… Continue reading Inside Every Teammate Is a Better One

Lead Your Way Into 2026

We’re standing at the edge of a new frontier. The world is moving faster than ever with technology, economics, and global markets are evolving at the speed of thought. And yet, in the middle of that whirlwind, great leaders don’t just survive. They rise. 2026 isn’t going to wait for you, it’s here. It’s going… Continue reading Lead Your Way Into 2026

From Automation to Acceleration

We all use tools that help us to “automate” our lives. AI is an amazing tool that many are grasping and winning with. A widespread misunderstanding exists that “AI” refers to taking over human employment. It’s two different things. Will people continue to be replaced with technology / AI? Yes. Is this new? No. Look… Continue reading From Automation to Acceleration

The Speed of the Leader is the Speed of the Gang

Mary Kay Ash, Founder and Visionary behind the multi-level marketing Company, Mary Key cosmetics inspired a sales force of over 800,000 people! Born in 1918, Mary Kay sold books door to door, divorced in 1945, then launched Mary Kay Cosmetics with a $5,000 investment from her oldest son Ben. They took the Company public in… Continue reading The Speed of the Leader is the Speed of the Gang

Planning in Uncertain Times

Watching the news can change your thinking in an instant.But should it? Times are always uncertain. That’s part of what makes business exciting—constant challenges, opportunities, and complexities. It’s easy to relax during the good times—spending less time on scenario and contingency planning, ignoring signs of failure, skipping regular SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats),… Continue reading Planning in Uncertain Times